Scan your pet with AI → get a living digital companion. Turn daily walks into a game. Shop outfits they'll actually wear. All inside the first social app where the feed is pet-first and drama-free.
90M US households own a pet. 66% of Gen Z owners describe them as "their child." Yet every app a pet parent touches — Instagram, Chewy, Fi, Rover — treats the pet as an accessory to a human user.
Instagram and TikTok drive pet owners to post — and then subject them to the same rage-bait feeds. Pet content thrives, but inside platforms whose incentive is engagement-at-any-cost. There's no home for the softest corner of the internet.
Scan your pet → meet their AI companion. Walk with them → earn rewards and meet nearby pets. Post to the feed → only other pets. Commerce, social, and care — collapsed into one daily ritual.
Pet-accurate avatar generation was sci-fi 24 months ago. Today, $0.02 and 3 seconds per scan. First consumer app to productize it wins the category.
$150B global, 6% YoY growth — outpacing consumer tech overall. Yet every market leader (Chewy, Petco, Rover) is infrastructure-era, not AI-era.
Delayed family formation + higher pet ownership + native mobile behavior. A generational demographic shift ready for a generational product.
Users are actively looking for smaller, saner, single-purpose feeds. Boop is the first credible pure-joy network.
Every outfit on a digital pet maps to a real purchasable product. Target 15–25% affiliate take rate across 40+ indie brand partners at launch.
Advanced AI (multiple pets, custom outfits, shareable reels, walk analytics). Target $4.99/mo. Industry benchmark: 3–7% freemium conversion.
Anonymized cohort insights for pet brands (breed trends, outfit preferences, walk patterns). Premium placement in the outfits marketplace. Zero intrusive ads in the feed — ever.
| AI avatar | Pet-first feed | Gamified walks | Commerce integrated | |
|---|---|---|---|---|
| boop | ✓ | ✓ | ✓ | ✓ |
| ✗ | ✗ | ✗ | partial | |
| Chewy | ✗ | ✗ | ✗ | ✓ |
| Fi (collar) | ✗ | ✗ | partial | ✗ |
| BarkBox | ✗ | ✗ | ✗ | ✓ |
| Rover | ✗ | ✗ | ✗ | ✗ |
Moat: proprietary pet-scan dataset (the more pets scanned, the better the avatars), exclusive brand-partner outfit library, and network effects on local walks (the app gets better with density).
[Short bio — prior companies, relevant wins, domain credibility.]
LinkedIn →[Short bio — ML background, published work, prior shipping credits.]
LinkedIn →[Short bio — consumer social experience, shipped apps, relevant scale.]
LinkedIn →[One sentence on the round terms — lead interest, target close, SAFE vs. priced.]
15 minutes. We'll walk you through the product, the roadmap, and why this is a venture-scale company.
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